I've noticed many women & men are interested in selling hair but don't know where to start. Selling hair extensions is a very lucrative business because it's a product that is in high demand. There is no limit to success with selling hair. It is a multi-billion dollar industry.
If you're only trying to sell hair as a side gig, then I would say just find a great hair vendor, set reasonable prices, and take advantage of free marketing by advertising on Facebook Marketplace, Craigslist, and in your community.
If you're trying to establish a hair business.....
Here are the steps to follow to get started!
Find out what hair textures you're interested in selling. From my experience, Body Wave, Deep Wave & Silky Straight textures are the most requested. It's better to have a variety of hair to offer your customers.
Do you want to sell just bundles? or other pieces? Most women buy bundles in 3's & 4's with a closure, frontal, or 360 frontal.
Find a vendor. Find a vendor that has a variety of hair textures, pieces, great prices, and quality hair. This is the tricky part of getting started. Be extra careful when choosing a vendor. There are so many vendors claiming to have quality hair extensions, but in reality, their hair is worthless. You want to always provide quality hair for your potential customers to have a successful business.
How much will you charge? Keep your prices very reasonable. Everyone loves a bargain and if you can offer your customers a bargain and quality hair, then you will surely win them over as returning customers.
Think of a name for your company. Be sure of the name you choose before you begin branding your business.
Trade name search. Before making your company name official, you must check to see if there's another company with that name in your state. Google search the name you want. If there is not another company with the name you've chosen in your state you can begin with the next step. Learn how to register your company's name in your state at Sba.gov
Branding your company. Once you have completed the steps above. Now, begin branding your company, with a logo, website address Godaddy.com (do not choose a long URL), website (wix.com bigcommerce.com shopify.com (our company started with wix.com, but as our inventory grew and customers, we now use bigcommerce.com, etc, business cards, hair tags, etc.
Make your company official. Register your company and company's name for your state (Google search “register my business {your state}” and get an EIN (employer identification number) through IRS. You can apply for one online or via phone.
Start Selling Hair! Now that your business is official you are ready to start selling hair. Launch your website and begin to advertise to everyone and everywhere.
Advertising your hair business:
Social media accounts you must have. Facebook Business Page, Instagram Business, Twitter, Pinterest, Linkedin, and Youtube. Post to your social media accounts every day. You want to keep your business relevant. Keep your customers informed about new products, sales, promotions, etc
Blogging. Constantly create blogs through WordPress.com Blogger.com Medium.com Quora.com. Blogging will help get the word out about your business, products, sales, etc.
Advertising in your community. Many people feel comfortable purchasing hair that they can actually see and feel before. There will be potential customers that are nervous about providing their credit card information online. The best ways to advertise to your community is through Facebook Marketplace, Craigslist, handing out business cards, and going to hair salons. If you decide to visit hair salons, create a spreadsheet of your prices/products, and have hair on hand with a note pad to take orders.
Email Marketing. Make sure to have an email sign up form available on your website. MailChimp is a free and professional marketing platform. This is a great way to keep your customers informed on sales, new products, etc.
Video Marketing. Make sure to post videos of your hair products, reviews, etc. This is a great way of winning over skeptical customers. There are some that will feel more comfortable purchasing hair from you if they could see customer reviews on video, rather than photos.
Now that you know how to get your very own hair extension business established. Get started!
Learn More About Virgin Hair: What is Virgin Hair?
Purchase Wholesale: Wholesale Virgin Hair Packages
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